ASHER is a modern apparel brand launched in 2022, stemming from a collaboration between Asher Fabric Concepts and designer Simon Miller. Designed and made in Los Angeles, California, the brand is built on the philosophy that exceptional clothing begins with superior fabric. It specializes in high-quality wardrobe staples, offering elevated essentials and refined casual wear for both men and women. ASHER aims to redefine standards in the fashion industry by blending a laid-back Californian sensibility with meticulous craftsmanship, focusing on refined materiality and informed nostalgia to deliver modern, enduring pieces. The brand is available globally through its own platform and various retailers.
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