Ash is a global fashion brand founded in 2000 by French designer Patrick Ithier and Italian entrepreneur Leonello Calvani, known for merging French flair with Italian craftsmanship. Initially footwear-dominant, the brand has expanded to include ready-to-wear, handbags, and accessories for both men and women. Positioned as a contemporary-cult brand, Ash is recognized for its trend-setting designs, particularly its innovative sneakers and iconic biker boots. The brand's aesthetic embraces a bohemian, rock, and urban style, appealing to a fashion-forward audience worldwide. Ash products are available through an extensive international network of stores and major online retailers.
