Armitron is an American watch brand, founded in 1975 and headquartered in New York. It specializes in affordable, fashionable watches for men, women, and unisex styles, primarily retailed within the U.S.. The brand is known for its wide array of analog, digital, automatic, and smartwatches, catering to various tastes from classic dress watches to robust sport models and eco-conscious designs made from recycled ocean plastics. Armitron positions itself as a mass-market brand offering value and utility, with a strong emphasis on accessible fashion and a rich history in pioneering digital watch technology.
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