Anni Lu is a Danish jewelry brand founded in Copenhagen in 2013 by Helle Vestergaard Poulsen. Inspired by her late mother Anni and daughter Luella, the brand embodies a passion for personal style and playful combinations. Each piece is meticulously handmade, utilizing high-quality materials like 14-karat solid gold, 18-karat gold-plated sterling silver, sparkling crystals, seed beads, and semi-precious stones. Known for its delicate, colorful, and stackable designs, Anni Lu draws inspiration from global travels and tropical aesthetics. The brand has gained international recognition, favored by fashion influencers and sold in leading boutiques worldwide, offering a unique blend of Scandinavian cool and bohemian charm.
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