Founded in Los Angeles in 2014 by Kelly Urban and Misty Zollars, AMO is a premium denim and apparel brand designed by women, for women. The brand is built on a philosophy of creating authentic, timeless pieces that combine premium fabrics, exceptional construction, and heritage details. Known for its meticulously crafted jeans, AMO emphasizes comfort, flattering fits, and a modern yet vintage-inspired aesthetic. While denim remains its core, the brand also offers a curated selection of wardrobe essentials like tees, sweaters, and jackets, all skillfully produced in Los Angeles using responsibly sourced materials. AMO positions itself as a global brand, available in high-end boutiques and department stores, appealing to women seeking elevated, everyday style with a focus on quality and a laid-back, refined sensibility.
Read More
