Amanda Uprichard

Amanda Uprichard is a New York City-based contemporary women's fashion brand, established in 2006/2008 by designer Amanda Uprichard. The brand caters exclusively to women, offering a range of sophisticated and playful styles. While its roots are firmly in NYC, with much of its design and sample production occurring there, the brand has a global reach, sold through its e-commerce platform and numerous retailers across the United States and internationally. Known for its mid-to-high price point, Amanda Uprichard holds a 'contemporary-cult' market position, appealing to a trend-setting audience. The brand's core offerings are occasion-heavy, with a strong focus on dresses, rompers, and jumpsuits, alongside tops, skirts, pants, blazers, and swimwear. Its aesthetic is defined by bold colors, luxurious fabrics, and feminine silhouettes, targeting a cultural tribe that values hyper-feminine, contemporary chic, and glamorous styles for events and everyday confidence.