Alice & Wonder is a Chicago-based lifestyle brand, founded by Ali Reff in 2015, offering a curated selection of women's apparel, accessories, and gifts. The brand is known for its trend-forward, approachable, and chic designs that blend playful aesthetics with contemporary style, often featuring whimsical graphics and Chicago-themed merchandise. With a commitment to affordability, most items are priced under $100, making it accessible for trend-savvy shoppers. The brand operates both online and through physical boutiques in Chicago, also extending its offering to children's wear through its 'Mini Wonder' line.
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