Alex and Ani is an American jewelry and accessories brand, founded in 2004 in Rhode Island, known for its eco-friendly, positive energy products. The brand specializes in meaningful, symbolic jewelry, most notably its patented expandable wire charm bangles, alongside necklaces, earrings, and rings. Emphasizing American craftsmanship and recycled materials, Alex and Ani promotes personal empowerment and individuality through its designs. While facing financial restructuring and store closures in recent years, the brand maintains an active e-commerce presence and continues to release new collections and collaborations, offering accessible, mid-tier pricing for its globally distributed products.
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