Aiayu is a Copenhagen-based lifestyle brand founded in 2005 by Maria Høgh Heilmann, with Maria Glæsel as CEO. The brand is deeply rooted in a materials-first philosophy and a commitment to sustainable and ethical practices. Their name, meaning 'soul' in the Aymara language of Bolivia, reflects their dedication to craftsmanship and the artisans behind their products. Aiayu specializes in high-quality knitwear and organic cotton, expanding to include homeware and accessories. They prioritize natural, often undyed, materials like llama wool from Bolivia, cashmere from Nepal, yak and Sartuul sheep wool from Mongolia, and GOTS-certified organic cotton from India. The brand emphasizes longevity, offering a repair service to extend the life of their products. Aiayu's aesthetic combines ancient craftsmanship with Scandinavian simplicity, creating timeless and uncomplicated designs.
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