Founded in 2018 by British designer Priya Ahluwalia, the London-based brand Ahluwalia is a pioneering force in contemporary fashion, recognized for its unwavering commitment to sustainability and its exploration of identity through multiculturalism. Drawing inspiration from Priya's dual Indian-Nigerian heritage and London roots, the label reworks deadstock and vintage fabrics into new, forward-thinking garments. Initially a menswear brand, Ahluwalia has expanded to include womenswear, offering a diverse range of clothing. The brand has garnered significant industry acclaim, including the LVMH Prize and the Queen Elizabeth II Award for British Design, and is stocked globally by renowned retailers, establishing itself as a designer-luxury label with a global presence.
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