Affliction is an American clothing and accessory brand, founded in 2005 in Seal Beach, California. It caters to both men and women with a distinctive counter-culture style. The brand is globally available through its e-commerce platform and international retailers, with a significant presence in North America and plans for expansion. Known for its premium fit, fabric, and art, Affliction's pricing positions it in the mid-to-high range. It holds a 'contemporary-cult' market position, driven by its trend-setting aesthetic, strong ties to rock and roll, moto culture, MMA, and its resurgence in Y2K fashion trends on social media platforms like TikTok.
