Aethera, founded by models Lane Hitt, John VanBeber, and Zachary Mirabelli, is a New York City-based unisex fashion brand that began with a focus on jewelry and is expanding into apparel. The brand aims to fuse luxury with streetwear, drawing inspiration from global street style to create futuristic, edgy, and emotionally charged designs. Aethera emphasizes creativity and individuality, utilizing sterling silver and lab-grown diamonds for its jewelry, with plans to introduce gold, platinum, bespoke fashion pieces, and sunglasses. The brand's philosophy centers on crafting timeless pieces that empower wearers to express their unique identity.
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