About You is a prominent German online fashion retailer, founded in Hamburg in 2014. It has rapidly expanded its presence across 28 European markets, serving a global customer base in approximately 100 countries. The brand primarily targets digitally engaged Gen Y and Z consumers, aged 18-49, who are early adopters of online trends. About You distinguishes itself through a strong emphasis on personalization and extensive influencer marketing strategies. Offering a vast assortment of over 750,000 articles from nearly 4,000 brands, including its private label 'Edited', it provides trendy and affordable fashion, footwear, and accessories. The company was acquired by Zalando in July 2025.
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