Abbode, founded by Abigail Price in New York City in 2020, specializes in bespoke embroidery, transforming everyday items into personalized treasures. The brand gained significant traction by offering custom embroidery services on a range of products, including waffle and croc pouches, tank tops, sweaters, and home goods like pillowcases and tea towels. With a focus on unique, custom designs such as handwritten notes and pet portraits, Abbode caters to a clientele seeking thoughtful and individualized gifts. The brand operates from a charming boutique in Nolita, New York, and has expanded its reach through online sales and collaborations with other brands. Prices generally range from $23 to $215, positioning it as an accessible premium brand.
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