12th Tribe

12th Tribe is a Los Angeles-based women's fashion e-commerce brand, founded in 2014 by Demi Marchese. It specializes in trendy, festival-inspired, and bohemian-chic apparel, swimwear, and accessories, targeting young women globally. The brand offers a diverse collection designed for various occasions, from daily wear to significant life events like weddings and parties. Known for its strong social media presence and loyal customer community, 12th Tribe has grown into a significant direct-to-consumer brand. While some customers perceive the pricing as mid-to-high, the brand emphasizes unique designs and a comprehensive lifestyle offering.